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Where are museum visitors?

6 April, 2018

Automatic people counters in museums, iconic buildings and heritage centres help them to provide visitors a better experience

  People go less and less to museums: a NEA¹ study and this article from The Guardian analyse the  decline of visitors in countries such as the United States or the United Kingdom. Nevertheless, visitors’ rhythm to museums and heritage centres hasn’t stopped growing during the last years in Barcelona: from 2010 to 2016, visits have […]

In-Store Customer Data Analytics: Less Noise and More Insights

19 April, 2017

In-store analytics to understand visitors

  Since 2013, analysing consumer behaviour with In-Store Analytics’ technology has rapidly become more sophisticated in brick-and-mortar. According to CB Insights, from the second term of 2013 to the second term of 2015, a huge number of operations to fund companies that develop and sell software for retailers were executed. The biggest investments were done […]

Shopping mall owners: it’s time to get immersed on visitor analytics

14 October, 2016

Dashboard of a visitor analytics tool for a shopping mall

On today’s post, we’re sharing with you how useful are visitor analytics tools for shopping mall owners and 5 key points to know how they use them to implement changes in their operations. These solutions provide huge amounts of data about visitors and retailers, and it is key to take them into account on management […]

Infographic: increasing sales through analyzing ratios

10 October, 2016

Infographic – Counterest Visitor Analytics 2016     Find out how technology in retail like Automatic People Counters and WiFi Tracking allow to analyze the purchasing process and to identify best practices.   Moreover, if you want to know the benefits of analyzing these ratios and take full advantage of People Counters: read this post!

Objective: transforming public transport in Chile

13 May, 2016

Improving mobility and public transport thanks to people counters and WiFi tracking

According to numerous statistics, private car ownership will continue to grow exponencially, next to the increase of purchasing power, in Chile. It is remarkable the contrast of the present situation in countries such as Sweden or Germany, where car ownership has decreased in the last years and people opt for public transportation and biking (“End of […]

Why do we go towards a smarter public transportation?

16 July, 2015

Automatic People Counters for public transportation

In previous posts we have discussed the importance of having a smarter public transportation system that uses resources efficiently. In this post we list some trends that, in our view, will allow for a smarter transportation system in the upcoming future.   – Increase in demand for public transportation: from 2000 to 2012 public transportation […]

Key points to improve satisfaction of passengers in public transport

25 May, 2015

understanding how passengers use public transport

The public transport service frequency is usually one of the worst-rated topics by passengers. According to a survey carried out by the OCU, major complaints users of Madrid underground have are directly related to low frequency:   – 66% of users rarely find somewhere to sit. – 60% often feel overwhelmed because the wagon is […]

Big Bang Data – Big Results

1 December, 2014

These are the results of the exhibition called Big Bang Data that took place at CCB in Barcelona, on 2014

Collaborating with the Big Bang Data Expo has been especial for us. Not only because it was one of our first big projects, but also because it was about showing our technology to the public. Establishing a direct dialog with those who actually generate the data required us to make a deep communication exercise. We […]