esenca

Shopping mall owners: it’s time to get immersed on visitor analytics

14 October, 2016

Dashboard of a visitor analytics tool for a shopping mall

On today’s post, we’re sharing with you how useful are visitor analytics tools for shopping mall owners and 5 key points to know how they use them to implement changes in their operations. These solutions provide huge amounts of data about visitors and retailers, and it is key to take them into account on management […]

Infographic: 6 months is the payback period of a people-counting project

31 August, 2016

6 months is the payback period of people-counting project, Counterest   Using Automatic People Counters to analyze vistors’ behavior in a retailer can have a big impact on its income statement. Generally, a people-counting project has a payback period of up to 6 months, improving the sales conversion rate, energetic efficiency and productivity, and decreasing staffing costs too. […]