esenca

Technological innovation to reduce waiting time in lines

23 October, 2017

Waiting time in line before being attended can be crucial for the client when choosing one retailer or another.

  Waiting time in a line before being attended can be crucial for the client when choosing one retailer or another. This aspect is accentuated where we shop more often, on working days, when we’ve less time and our impatience grows. It’s the case of supermarkets. For this reason, there are already many retailers that […]

The Brick-and-Mortar Ultimatum

14 July, 2017

Omni-channel experience, new technologies and integration of IT architecture are must have for retailers

In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]

In-Store Customer Data Analytics: Less Noise and More Insights

19 April, 2017

In-store analytics to understand visitors

  Since 2013, analysing consumer behaviour with In-Store Analytics’ technology has rapidly become more sophisticated in brick-and-mortar. According to CB Insights, from the second term of 2013 to the second term of 2015, a huge number of operations to fund companies that develop and sell software for retailers were executed. The biggest investments were done […]