esenca

Where are museum visitors?

6 April, 2018

Automatic people counters in museums, iconic buildings and heritage centres help them to provide visitors a better experience

  People go less and less to museums: a NEA¹ study and this article from The Guardian analyse the  decline of visitors in countries such as the United States or the United Kingdom. Nevertheless, visitors’ rhythm to museums and heritage centres hasn’t stopped growing during the last years in Barcelona: from 2010 to 2016, visits have […]

When art shares attention with audience

19 March, 2015

Museums use Counterest people counters and WiFi tracking to better understand their visitors

When we talk about people counting in crowded places – be it for security, resources optimization or marketing campaign evaluation – we think about train stations, concerts, night clubs, airports, tradeshows, … and also museums.