esenca

Banks: a new generation thanks to data analytics

13 June, 2016

Visitor Analytics solution for banks

In the last few years, banks have been trying to improve their relationship with customers and gain their loyalty and trust back.   Nowadays, they need to know their clients more personally and deliver a service that meet their high expectations. Then, the only way to do that profitably and cost effectively is to gather, […]

Keep It Simple

28 September, 2015

If you are a supplier of any innovative technology you will probably have to help your clients in this preliminary process, which is basically related to process analysis, in order to provide a high quality product or service.

Often, technology overwhelms us: instead of making life easier, it makes it more complicated. It happens when we try to adapt ourselves to the technology instead of doing the other way round. It seems easy to give free rein to our imagination. The need to bring technology into companies is being repeated like a mantra, […]

Technology to build more Intelligent and Participatory Cities

8 July, 2015

Participatory cities are key to improve life

In the years following the financial crisis many of us remember the images of vacant buildings that were displayed in programs like Salvados. There would be virtually empty public places and transportation where our people counters would have died of boredom. Airports, train stations and even technology centers were all affected by this crisis, because […]

Increasing sales through conversion rates

17 March, 2015

Online methodologies for the brick and mortar, like using people counters to count people and have conversion rates of visitors to sales

Conversion rates are a key indicator for retailer businesses, which represent the % of buyers among the total amount of visitors. To obtain this indicator retailers install an automatic people counter at the entrance of the store and match its outputs with the POS results.

Big Bang Data – Big Results

1 December, 2014

These are the results of the exhibition called Big Bang Data that took place at CCB in Barcelona, on 2014

Collaborating with the Big Bang Data Expo has been especial for us. Not only because it was one of our first big projects, but also because it was about showing our technology to the public. Establishing a direct dialog with those who actually generate the data required us to make a deep communication exercise. We […]