esenca

Where are museum visitors?

6 April, 2018

Automatic people counters in museums, iconic buildings and heritage centres help them to provide visitors a better experience

  People go less and less to museums: a NEA¹ study and this article from The Guardian analyse the  decline of visitors in countries such as the United States or the United Kingdom. Nevertheless, visitors’ rhythm to museums and heritage centres hasn’t stopped growing during the last years in Barcelona: from 2010 to 2016, visits have […]

The Brick-and-Mortar Ultimatum

14 July, 2017

Omni-channel experience, new technologies and integration of IT architecture are must have for retailers

In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]

In-Store Customer Data Analytics: Less Noise and More Insights

19 April, 2017

In-store analytics to understand visitors

  Since 2013, analysing consumer behaviour with In-Store Analytics’ technology has rapidly become more sophisticated in brick-and-mortar. According to CB Insights, from the second term of 2013 to the second term of 2015, a huge number of operations to fund companies that develop and sell software for retailers were executed. The biggest investments were done […]

Our new tool for store managers and department stores

4 April, 2017

    New dashboard visualization for Store Managers     Now store managers have a daily and weekly overview of their visits and conversion rates.   And this allows them to identify anomalies and take action in real time. Department Stores Solution   Shopping Mall Analytics is Counterest‘s new solution.   It allows to analize visits at different levels, […]

Banks: a new generation thanks to data analytics

13 June, 2016

Visitor Analytics solution for banks

In the last few years, banks have been trying to improve their relationship with customers and gain their loyalty and trust back.   Nowadays, they need to know their clients more personally and deliver a service that meet their high expectations. Then, the only way to do that profitably and cost effectively is to gather, […]

Keep It Simple

28 September, 2015

If you are a supplier of any innovative technology you will probably have to help your clients in this preliminary process, which is basically related to process analysis, in order to provide a high quality product or service.

Often, technology overwhelms us: instead of making life easier, it makes it more complicated. It happens when we try to adapt ourselves to the technology instead of doing the other way round. It seems easy to give free rein to our imagination. The need to bring technology into companies is being repeated like a mantra, […]

Is it possible to have too much information?

17 June, 2015

Retailer information regarding footfall traffic

Businesses today require having analytical data that helps them better understand their customers. Through this data it is possible for businesses to better meet their customer’s needs and track their own performance. However, a recent report published by the EMC Corporation suggests that despite all this information, businesses are having trouble sorting through all the […]

Big Bang Data – Big Results

1 December, 2014

These are the results of the exhibition called Big Bang Data that took place at CCB in Barcelona, on 2014

Collaborating with the Big Bang Data Expo has been especial for us. Not only because it was one of our first big projects, but also because it was about showing our technology to the public. Establishing a direct dialog with those who actually generate the data required us to make a deep communication exercise. We […]