People go less and less to museums: a NEA¹ study and this article from The Guardian analyse the decline of visitors in countries such as the United States or the United Kingdom. Nevertheless, visitors’ rhythm to museums and heritage centres hasn’t stopped growing during the last years in Barcelona: from 2010 to 2016, visits have […]
In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]
Since 2013, analysing consumer behaviour with In-Store Analytics’ technology has rapidly become more sophisticated in brick-and-mortar. According to CB Insights, from the second term of 2013 to the second term of 2015, a huge number of operations to fund companies that develop and sell software for retailers were executed. The biggest investments were done […]
New dashboard visualization for Store Managers Now store managers have a daily and weekly overview of their visits and conversion rates. And this allows them to identify anomalies and take action in real time. Department Stores Solution Shopping Mall Analytics is Counterest‘s new solution. It allows to analize visits at different levels, […]
In the last few years, banks have been trying to improve their relationship with customers and gain their loyalty and trust back. Nowadays, they need to know their clients more personally and deliver a service that meet their high expectations. Then, the only way to do that profitably and cost effectively is to gather, […]
Often, technology overwhelms us: instead of making life easier, it makes it more complicated. It happens when we try to adapt ourselves to the technology instead of doing the other way round. It seems easy to give free rein to our imagination. The need to bring technology into companies is being repeated like a mantra, […]
Businesses today require having analytical data that helps them better understand their customers. Through this data it is possible for businesses to better meet their customer’s needs and track their own performance. However, a recent report published by the EMC Corporation suggests that despite all this information, businesses are having trouble sorting through all the […]
Collaborating with the Big Bang Data Expo has been especial for us. Not only because it was one of our first big projects, but also because it was about showing our technology to the public. Establishing a direct dialog with those who actually generate the data required us to make a deep communication exercise. We […]
