esenca

Infographic: increasing sales through analyzing ratios

10 October, 2016

Infographic – Counterest Visitor Analytics 2016     Find out how technology in retail like Automatic People Counters and WiFi Tracking allow to analyze the purchasing process and to identify best practices.   Moreover, if you want to know the benefits of analyzing these ratios and take full advantage of People Counters: read this post!

Increasing sales through conversion rates

17 March, 2015

Online methodologies for the brick and mortar, like using people counters to count people and have conversion rates of visitors to sales

Conversion rates are a key indicator for retailer businesses, which represent the % of buyers among the total amount of visitors. To obtain this indicator retailers install an automatic people counter at the entrance of the store and match its outputs with the POS results.