esenca

The Brick-and-Mortar Ultimatum

14 July, 2017

Omni-channel experience, new technologies and integration of IT architecture are must have for retailers

In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]

Infographic: 6 months is the payback period of a people-counting project

31 August, 2016

6 months is the payback period of people-counting project, Counterest   Using Automatic People Counters to analyze vistors’ behavior in a retailer can have a big impact on its income statement. Generally, a people-counting project has a payback period of up to 6 months, improving the sales conversion rate, energetic efficiency and productivity, and decreasing staffing costs too. […]