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Europe promotes multimodal transport

14 September, 2018

Multimodal Transportation European Mobility Week

  European Mobility Week 2018 will take place on 16-22th September. Organized by the European Commission, the campaign promotes more sustainable, safe and healthy mobility habits such as walking, biking, public transportation and electric vehicles, to improve the quality of air and reduce pollution. This year, the theme is multimodal transport, in which we’ll deepen […]

Counterest has won the Innovation in Mobility Prize

18 July, 2018

MobiliCat 2018 awards

Last Wednesday 6th June, Counterest received the Innovation in Mobility Prize for its Passenger Analytics‘s solution. The software developed to track passengers and Origin-Destination journeys already allows public transport operators and authorities to understand real passenger demand and to plan and provide the adequate public transport services.   The magazine MobiliCat edited by the Association of Municipalities for Mobility and Urban Transport (AMTU) […]

The Brick-and-Mortar Ultimatum

14 July, 2017

Omni-channel experience, new technologies and integration of IT architecture are must have for retailers

In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]

Innovating to create a sustainable public transport network

21 June, 2017

  Today we share with you how public transport operators and authorities can experiment an increase in revenues by using our Passenger Analytics solution, with people counters for buses, trains, stations and WiFi Tracking.   Nowadays, public transport services are being planned according to past information collected during short-specific periods, while actual demand is in […]

We’re attending the RBTE 2017

20 April, 2017

  We’re happy to announce that we’ll be attending the Retail Business Technology Expo (RBTE), this May in London. We’ll be at stand 871, presenting our Mall Analytics Solution for department stores and shopping malls, and our Visitor Analytics Solution for other retailers, museums, restaurants, and events.   Over 17.000 visitors are expected to attend […]

Banks: a new generation thanks to data analytics

13 June, 2016

Visitor Analytics solution for banks

In the last few years, banks have been trying to improve their relationship with customers and gain their loyalty and trust back.   Nowadays, they need to know their clients more personally and deliver a service that meet their high expectations. Then, the only way to do that profitably and cost effectively is to gather, […]

The automatic passenger counter lives in Smart Cities

1 February, 2016

Bus with an automatic passenger counter, in a smart city.

There is no denying the fact that transportation systems are becoming more modern, hand-in-hand with the digital revolution, primarily in Europe and North America. Smart Cities are becoming popular and digital solutions, like the automatic passenger counter, are starting to be essential to provide the best services.   Nowadays, commuters have high expectations of urban transport, […]

Keep It Simple

28 September, 2015

If you are a supplier of any innovative technology you will probably have to help your clients in this preliminary process, which is basically related to process analysis, in order to provide a high quality product or service.

Often, technology overwhelms us: instead of making life easier, it makes it more complicated. It happens when we try to adapt ourselves to the technology instead of doing the other way round. It seems easy to give free rein to our imagination. The need to bring technology into companies is being repeated like a mantra, […]

Technology to build more Intelligent and Participatory Cities

8 July, 2015

Participatory cities are key to improve life

In the years following the financial crisis many of us remember the images of vacant buildings that were displayed in programs like Salvados. There would be virtually empty public places and transportation where our people counters would have died of boredom. Airports, train stations and even technology centers were all affected by this crisis, because […]

Is it possible to have too much information?

17 June, 2015

Retailer information regarding footfall traffic

Businesses today require having analytical data that helps them better understand their customers. Through this data it is possible for businesses to better meet their customer’s needs and track their own performance. However, a recent report published by the EMC Corporation suggests that despite all this information, businesses are having trouble sorting through all the […]