esenca

Where are museum visitors?

6 April, 2018

Automatic people counters in museums, iconic buildings and heritage centres help them to provide visitors a better experience

  People go less and less to museums: a NEA¹ study and this article from The Guardian analyse the  decline of visitors in countries such as the United States or the United Kingdom. Nevertheless, visitors’ rhythm to museums and heritage centres hasn’t stopped growing during the last years in Barcelona: from 2010 to 2016, visits have […]

The Brick-and-Mortar Ultimatum

14 July, 2017

Omni-channel experience, new technologies and integration of IT architecture are must have for retailers

In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]

Shopping mall owners: it’s time to get immersed on visitor analytics

14 October, 2016

Dashboard of a visitor analytics tool for a shopping mall

On today’s post, we’re sharing with you how useful are visitor analytics tools for shopping mall owners and 5 key points to know how they use them to implement changes in their operations. These solutions provide huge amounts of data about visitors and retailers, and it is key to take them into account on management […]

Banks: a new generation thanks to data analytics

13 June, 2016

Visitor Analytics solution for banks

In the last few years, banks have been trying to improve their relationship with customers and gain their loyalty and trust back.   Nowadays, they need to know their clients more personally and deliver a service that meet their high expectations. Then, the only way to do that profitably and cost effectively is to gather, […]

When art shares attention with audience

19 March, 2015

Museums use Counterest people counters and WiFi tracking to better understand their visitors

When we talk about people counting in crowded places – be it for security, resources optimization or marketing campaign evaluation – we think about train stations, concerts, night clubs, airports, tradeshows, … and also museums.

Big Bang Data – Big Results

1 December, 2014

These are the results of the exhibition called Big Bang Data that took place at CCB in Barcelona, on 2014

Collaborating with the Big Bang Data Expo has been especial for us. Not only because it was one of our first big projects, but also because it was about showing our technology to the public. Establishing a direct dialog with those who actually generate the data required us to make a deep communication exercise. We […]