Purchasing management, energy management, layout optimization and staff allocation can be done thanks to people counters. 6 months is the payback period of people-counting project, Counterest


Using Automatic People Counters to analyze vistors’ behavior in a retailer can have a big impact on its income statement. Generally, a people-counting project has a payback period of up to 6 months, improving the sales conversion rate, energetic efficiency and productivity, and decreasing staffing costs too.


In the infographic, we also share with you two fun facts about brick and mortar.


Moreover, if you want to know more about this topic, take a look at the sources we used:

Footfall: global shopper trends report (Q1 2016), Footfall

The Internet of Things: mapping the value beyond the hype, McKinsey & Company

We polled 110 teenagers on which brands they love and hate in 2016, Business Insider

– “Behavior Analytics in Retail: Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitability, and Enhance the Shopping Experience”, Ronny Max, AuthorHouse, 2013.