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Categoria Retail

What role does Big Data play on Black Friday?

9 November, 2018

Black Friday Cyber Monday

Its origins are based on the Stock Exchange crisis of the 19th century, although nowadays it’s the day when Christmas shopping starts. Friday 23th November, Black Friday returns and retailers must be ready to face such an important date in the calendar.   According to the Deloitte 2017 Christmas Consumption Study, Black Friday has a […]

Bank branches and innovative technology: a new reality

30 January, 2018

Bank branches restructuring and new technologies

  In previous posts, we’ve talked about omnichannel operations in the retail sector and how physical stores will survive taking advantage of new technologies, and why having a complete and integrated vision of operations both in the points of sale and the online platforms is key.   Banks are no different: branches‘ image and functions are changing, […]

Technological innovation to reduce waiting time in lines

23 October, 2017

Waiting time in line before being attended can be crucial for the client when choosing one retailer or another.

  Waiting time in a line before being attended can be crucial for the client when choosing one retailer or another. This aspect is accentuated where we shop more often, on working days, when we’ve less time and our impatience grows. It’s the case of supermarkets. For this reason, there are already many retailers that […]

The Brick-and-Mortar Ultimatum

14 July, 2017

Omni-channel experience, new technologies and integration of IT architecture are must have for retailers

In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]

We’re attending the RBTE 2017

20 April, 2017

  We’re happy to announce that we’ll be attending the Retail Business Technology Expo (RBTE), this May in London. We’ll be at stand 871, presenting our Mall Analytics Solution for department stores and shopping malls, and our Visitor Analytics Solution for other retailers, museums, restaurants, and events.   Over 17.000 visitors are expected to attend […]

In-Store Customer Data Analytics: Less Noise and More Insights

19 April, 2017

In-store analytics to understand visitors

  Since 2013, analysing consumer behaviour with In-Store Analytics’ technology has rapidly become more sophisticated in brick-and-mortar. According to CB Insights, from the second term of 2013 to the second term of 2015, a huge number of operations to fund companies that develop and sell software for retailers were executed. The biggest investments were done […]

Our new tool for store managers and department stores

4 April, 2017

    New dashboard visualization for Store Managers     Now store managers have a daily and weekly overview of their visits and conversion rates.   And this allows them to identify anomalies and take action in real time. Department Stores Solution   Shopping Mall Analytics is Counterest‘s new solution.   It allows to analize visits at different levels, […]

Shopping mall owners: it’s time to get immersed on visitor analytics

14 October, 2016

Dashboard of a visitor analytics tool for a shopping mall

On today’s post, we’re sharing with you how useful are visitor analytics tools for shopping mall owners and 5 key points to know how they use them to implement changes in their operations. These solutions provide huge amounts of data about visitors and retailers, and it is key to take them into account on management […]

Infographic: increasing sales through analyzing ratios

10 October, 2016

Infographic – Counterest Visitor Analytics 2016     Find out how technology in retail like Automatic People Counters and WiFi Tracking allow to analyze the purchasing process and to identify best practices.   Moreover, if you want to know the benefits of analyzing these ratios and take full advantage of People Counters: read this post!

Infographic: 6 months is the payback period of a people-counting project

31 August, 2016

6 months is the payback period of people-counting project, Counterest   Using Automatic People Counters to analyze vistors’ behavior in a retailer can have a big impact on its income statement. Generally, a people-counting project has a payback period of up to 6 months, improving the sales conversion rate, energetic efficiency and productivity, and decreasing staffing costs too. […]