esenca

Categoria Management

How to improve the customer experience in your restaurant?

11 October, 2018

Automated people counting horeca

  Long waiting times are the main reason for abandoning bars and restaurants. An important fact is that, from 5 minutes of waiting, the customer’s time perception is the double. Moreover, for a few months Google has also shown this information in its applications Maps and Search. That is why, in addition to offering good food, […]

Where are museum visitors?

6 April, 2018

Automatic people counters in museums, iconic buildings and heritage centres help them to provide visitors a better experience

  People go less and less to museums: a NEA¹ study and this article from The Guardian analyse the  decline of visitors in countries such as the United States or the United Kingdom. Nevertheless, visitors’ rhythm to museums and heritage centres hasn’t stopped growing during the last years in Barcelona: from 2010 to 2016, visits have […]

Bank branches and innovative technology: a new reality

30 January, 2018

Bank branches restructuring and new technologies

  In previous posts, we’ve talked about omnichannel operations in the retail sector and how physical stores will survive taking advantage of new technologies, and why having a complete and integrated vision of operations both in the points of sale and the online platforms is key.   Banks are no different: branches‘ image and functions are changing, […]

Technological innovation to reduce waiting time in lines

23 October, 2017

Waiting time in line before being attended can be crucial for the client when choosing one retailer or another.

  Waiting time in a line before being attended can be crucial for the client when choosing one retailer or another. This aspect is accentuated where we shop more often, on working days, when we’ve less time and our impatience grows. It’s the case of supermarkets. For this reason, there are already many retailers that […]

The Brick-and-Mortar Ultimatum

14 July, 2017

Omni-channel experience, new technologies and integration of IT architecture are must have for retailers

In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]

Shopping mall owners: it’s time to get immersed on visitor analytics

14 October, 2016

Dashboard of a visitor analytics tool for a shopping mall

On today’s post, we’re sharing with you how useful are visitor analytics tools for shopping mall owners and 5 key points to know how they use them to implement changes in their operations. These solutions provide huge amounts of data about visitors and retailers, and it is key to take them into account on management […]

Infographic: increasing sales through analyzing ratios

10 October, 2016

Infographic – Counterest Visitor Analytics 2016     Find out how technology in retail like Automatic People Counters and WiFi Tracking allow to analyze the purchasing process and to identify best practices.   Moreover, if you want to know the benefits of analyzing these ratios and take full advantage of People Counters: read this post!

Keep It Simple

28 September, 2015

If you are a supplier of any innovative technology you will probably have to help your clients in this preliminary process, which is basically related to process analysis, in order to provide a high quality product or service.

Often, technology overwhelms us: instead of making life easier, it makes it more complicated. It happens when we try to adapt ourselves to the technology instead of doing the other way round. It seems easy to give free rein to our imagination. The need to bring technology into companies is being repeated like a mantra, […]

Is it possible to have too much information?

17 June, 2015

Retailer information regarding footfall traffic

Businesses today require having analytical data that helps them better understand their customers. Through this data it is possible for businesses to better meet their customer’s needs and track their own performance. However, a recent report published by the EMC Corporation suggests that despite all this information, businesses are having trouble sorting through all the […]

Slashing energy costs with demand-controlled HVAC systems

17 April, 2015

Sustainable building with an efficient energy consumption system using people counters

Office buildings, hospitals, schools and stores are among the largest consumers of electricity. A significant part of this energy consumption is attributed to HVAC systems aimed for maintaining comfort for occupants. But in most cases these systems operate permanently and do not consider the actual occupancy rate. In fact, in most cases, HVAC systems are […]