9 November, 2018
Its origins are based on the Stock Exchange crisis of the 19th century, although nowadays it’s the day when Christmas shopping starts. Friday 23th November, Black Friday returns and retailers must be ready to face such an important date in the calendar. According to the Deloitte 2017 Christmas Consumption Study, Black Friday has a […]
14 July, 2017
In the past we’ve seen a lot of articles talking about why brick-and-mortar stores will disappear and why they will not. We clearly believe that physical stores still play a big role in the purchasing process and they will survive into the future thanks to technologies like automatic people counters and other solutions will see […]
13 June, 2016
In the last few years, banks have been trying to improve their relationship with customers and gain their loyalty and trust back. Nowadays, they need to know their clients more personally and deliver a service that meet their high expectations. Then, the only way to do that profitably and cost effectively is to gather, […]
17 June, 2015
Businesses today require having analytical data that helps them better understand their customers. Through this data it is possible for businesses to better meet their customer’s needs and track their own performance. However, a recent report published by the EMC Corporation suggests that despite all this information, businesses are having trouble sorting through all the […]
25 May, 2015
The public transport service frequency is usually one of the worst-rated topics by passengers. According to a survey carried out by the OCU, major complaints users of Madrid underground have are directly related to low frequency: – 66% of users rarely find somewhere to sit. – 60% often feel overwhelmed because the wagon is […]
19 March, 2015
When we talk about people counting in crowded places – be it for security, resources optimization or marketing campaign evaluation – we think about train stations, concerts, night clubs, airports, tradeshows, … and also museums.
17 March, 2015
Conversion rates are a key indicator for retailer businesses, which represent the % of buyers among the total amount of visitors. To obtain this indicator retailers install an automatic people counter at the entrance of the store and match its outputs with the POS results.
1 December, 2014
Collaborating with the Big Bang Data Expo has been especial for us. Not only because it was one of our first big projects, but also because it was about showing our technology to the public. Establishing a direct dialog with those who actually generate the data required us to make a deep communication exercise. We […]