esenca
Our people
counting solution
for RETAIL

Helping retailers
understand their shoppers

PEOPLE COUNTING BASED ON 3D IMAGE
OCCUPANCY AND MONITORING IN REAL-TIME
VISITORS ROUTES AND HEATMAP BASED ON FOOTFALL TRAFFIC AND WIFI TRACKING
EASY INTEGRATION WITH OTHER INFORMATION SYSTEMS
INTUITIVE DASHBOARD

USE CASE

HOW COUNTEREST HELPS YOU

OPERATIONS

STAFF PLANNING

  • Understand how footfall traffic varies along the day and align your staffing with it

PERFORMANCE EVALUATION

  • Obtain your conversion rates along the time and identify best practices

QUEUE MANAGEMENT

  • Manage cash lines according to real footfall and control dropouts

ENERGY MANAGEMENT

  • Adapt heating, cooling and lighting to real-time footfall traffic

MARKETING

CAMPAIGN ANALYSIS

  • Optimize your offline campaigns in the same way it is done online

LAYOUT OPTIMIZATION

  • Understand the location and movement of shoppers to adequate the in-store layout

GET RESULTS

These are some of the metrics you will obtain:

  • Outdoor footfall traffic

  • Number of visits

  • Conversion rate

  • Shoppers units

  • Visits segmentation by gender

  • Dwell time

  • Visits loyalty

USE CASE

CCCB

Counterest works with BBVA, within its Big Data division, in order to provide to those retailers who are using the bank’s information systems insights about shoppers behavior at the point of sale.

OUR OWN TECHNOLOGY

We’ve developed the most accurate
people counters
on the market

No perspective or obstruction problems

Unaffected by light changes, shadows or reflections

Works in complex situations: crowds, low light,…

Distinguishes bodies in motion from the background

Distinguishes between people and pets or objects

Distinguishes several people at the same time

WE TAKE CARE OF EVERYTHING

We adjust the
solution
to
your facility

We provide the
installation
so you
can start counting
in less than 1 hour

24 / 7 monitoring
system
connected to
our technical team

Leading installer
partners
with
global coverage